From page to platform.

1 billion visitors.
One static homepage.

1 billion visitors.
One static homepage.

Before the redesign

Safari users needed reassurance

Edge users needed differentiation

Chrome users didn’t need to download Chrome

Yet they all saw the same thing.

In a sea of browsers all promising to be the best, Chrome.com needed to evolve from a download page into a dynamic product experience.

In a sea of browsers all promising to be the best, Chrome.com needed to evolve from a download page into a dynamic product experience.

In a sea of browsers all promising to be the best, Chrome.com needed to evolve from a download page into a dynamic product experience.

Over two years, I led a multi-phase redesign that transformed Chrome.com from a static marketing surface into a context-aware ecosystem. The work spanned homepage personalization, modular systems, and full-site architecture.

Client

Google Chrome
Software, web browser

Role

Lead Experience Designer

Focus

Cross functional partnership

Client partnership & communication

Design execution

Strategic leadership

Team

Creative Direction Chris Linden,
Alejandra Monroy
Strategy Jennifer Laung, Josiah Hughes
Design Madison Behringer, Andres Cardenas, Katie Spohn, Pamela Peralta, Carlos Rojas
Motion Andre Torres, Alejandra Londono

The homepage should know who it’s talking to.

The homepage should know who it’s talking to.

The homepage should know who it’s talking to.

Chrome browser

Non-Chrome browser

Modular by design.

Modular by design.

Modular by design.

Pills reflect the larger site architecture.

Pills reflect the larger site architecture.

Cards turn features into digestible moments.

From page to platform.

Color becomes tone.

Color becomes tone.

Color becomes tone.

Tagline as taxonomy

Tagline as taxonomy

Tagline as taxonomy

Faster

Faster

Faster

Safer

Safer

Safer

Yours

Yours

Yours

AI

AI

AI

Faster

Performance
Speed
Optimization

Safer

Privacy

Security

Yours

Extensions
Customization

AI

Gemini
Helpful AI

Translating Gemini into Chrome

Translating Gemini into Chrome

Working closely with Google’s product team, we translated Gemini’s emerging brand into real browsing moments, defining use cases, motion, and interaction patterns for Chrome.

AI, within reach

AI, within reach

AI, within reach

A global backdrop,

for a global browser.

Illustrations from artists worldwide bring personality to a system designed for everyone.

A global backdrop,

for a global browser.

Illustrations from artists worldwide bring personality to a system designed for everyone.

From page to platform.

The Google advantage.

The Google advantage.

AI Innovations

Safety

By Google

Extensions

Download Chrome

The best of Google, built in.

The best of Google,

built in.

The best of Google, built in.

Google tools bring speed and personalization directly into the browser, making Chrome built for getting things done.

Quick tips, for quicker browsing.

Quick tips, for quicker browsing.

Quick tips, for quicker browsing.

Together, these capabilities reshape what a browser can be.

Together, these capabilities reshape what a browser can be.

Together, these capabilities reshape what a browser can be.

Together, these capabilities reshape what a browser can be.

More than a visual update

More than a visual update

Increased engagement

2024 Webby Award Winner: Best Responsive/Adaptive Design for mobile and People’s Voice.

52

Locales translated

Our design system accounts for different character styles, line lengths, and right to left reading.

Increased downloads

Increased downloads for non-Chrome users,
Increase in mobile downloads for Chrome users.

Chrome became more than a download page.

It became a product experience.

Chrome became more than a download page.

It became a product experience.

Chrome became more than a download page.

It became a product experience.

Chrome became more than a download page.

It became a product experience.

A global backdrop,

for a global browser.

A global backdrop,

for a global browser.

Illustrations from artists worldwide bring personality to a system designed for everyone.

Intelligence, built in.

Intelligence, built in.

Intelligence, built in.

Intelligence,
built in.

As AI capabilities accelerated, Chrome needed a living surface to introduce new features in real time.

As AI capabilities accelerated, Chrome needed a living surface to introduce new features in real time.

Next up

Next up

Yohana

Product Design

Pandora

Product Design

Riot Games

Web Marketing

Yohana

Product Design

Pandora

Product Design

Riot Games

Web Marketing

Say hey,

Madisonbehringer@gmail.com

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