A system built to react to the moment
Designing from a
lived experience
I’ve spent years inside these communities, playing, watching, and reacting alongside other fans. This project is a reflection of that:
designing an experience that feels as alive as the people in it.
Participation that leaves a mark
Every reaction builds toward something unlocking rewards, identity, and status over time.
OMEN FAN ART
"If I must live in this nightmare, my enemies might as well join me"
LEVEL UP
“You call yourself a dragon? You're low-flame at best.”
Katarina SKIN
"They fear my weapons? I am the weapon."
PRIDE EMOTE
“We are powerful because we have survived.”
Unlock new missions to build out your rewards library and bragging rights.
3 DAYS LEFT
WATCH MSI
FRITOBANDITO + 240 votes
Hell yeah
NO WAY
57%
43%
MISSIONS IN PROGRESS
1 DAY LEFT
1 DAY LEFT
Keep your hands in the game
Watch on the big screen and react from your phone.
Let the crowd decide
Live polls turn reactions into real-time calls.
FRITOBANDITO + 240 votes
Hell yeah
NO WAY
57%
43%
FRITOBANDITO + 240 votes
Hell yeah
NO WAY
57%
43%
Express yourself
Reactions,
redefined
Q
W
E
R
Choose your character
Turn your favorite emotes into instant responses.
Feel it. Press it. Share it.
W
SPAM
W
TAP
W
HOLD
W
SPAM
Play, study, react.
The new watch experience allowed configuration for what mattered most to fans.
0
Klausenheim
12
Mr Sope
0
Mr Tatertots
PeepoKiss
12
Pad Thai
12
DankeBoop
112
0
Klausenheim
Mr Tatertots
12
Talumar
132
SuperAdvanced
43
SuperAdvanecd
12
Slazareth
59
Wookieruler
12
Nuketwhls
12
Talumar
0
12
yokingwheat
Q
R
T
Y
Type to search Emoji
HOT KEYS
emojis
stickers
•••
Chat
friends
community
W
E
Player feeds, matches, and chat all in one place.
Riot Games came to us with the ambition to be the most watched sports network. But in order to do that, we needed a little help from the fans.
I defined navigation interaction and content structures across web, mobile, and TV,
bringing fragmented experiences into a single system. From homepage to live viewing, each layer was designed to feel connected, discoverable, and built for the fans.
Client
Riot Games
Gaming, eSports
Role
Senior Experience Designer
Focus
Experience Strategy
Information Architecture
Interaction Design
Cross-Platform Thinking
Collaboration & Visual Design Support
Team
Creative Direction Claudio Guglieri, Chris Linden
Strategy André Souza
Design Chris Fairchild, Madison Behringer, Fernando Zapata
Motion Gino Nave & Angel Villadiego
Riot Games