Making complexity visible
I mapped the system end-to-end to align product, design, and engineering.
1K
Signups in the first week
Indicating strong early resonance with our target audience: busy, overwhelmed parents.
1K
Signups in the
first week
Early traction, real validation
Positive stakeholders
Good design doesn’t simplify life.
It makes it manageable.
You checked one off your list.
*Fist pump*
Receiving a proposal.
Shaping proposal options.
Decisions lead to action.
Hero Flow
One task,
start to finish.
Hey Amelia, can you help me plan a birthday party for Cooper? He’s turning 3 and his birthday is on Oct 30.
Three parts.
One system.
Yo Members
Yo Reps
Pro Network
We all want more time.
Yohana was designed to give families in the pandemic time back, pairing members with real assistants to manage everyday life.
Yohana is a personal assistant built around the reality of modern family life.
But life doesn’t break down into clean steps… it’s messy, collaborative, and constantly in motion.
In the months leading up to launch, I designed core mobile flows and user journeys, working closely with product and engineering to bring structure to complex, real-life tasks.
Client
Yo Labs
Service & Wellness, mobile app
Role
Senior Experience Designer
Focus
Product design
User journeys & flows
System integration
Stakeholder alignment
Team
Creative Direction Borfang Su
Design Madison Behringer, Ali Adams, Arley Valencia, Shihwen Wang.
Awaiting your review
Monthly meal
plan and delivery
1 open question
Amelia’s Got it
Grace’s
Birthday party
Researching
Find local painters for basement
Amelia’s Got it
Grooming appointment
Cooper’s 3rd birthday party
Targeting apr 30
•
amelia’s got it
Draft guest list
Targeting Mar 20
Send invitations
Targeting Mar 30
Order kid food
Targeting Apr 10
Order cake
Targeting Apr 10
Purchase decorations
Targeting Apr 10
Purchase tableware
Targeting Apr 10
Purchase party favors
Targeting Apr 10
Plan party activities
Targeting Apr 15
9:41
Chat with Amelia
A
9:41
To-do's
amelia’s got it
Cooper’s 3rd Birthday Party
handed off to amelia
Create meal plan
awaiting your review
Guitar lessons
Provide more info
Chat with Amelia
A
Send invitations
Expected on Mar 30
This is a link within a to-do details
1672 Dwight Way
$100
Order kid food
Expected on Apr 10
Order cake
Expected on Apr 10
Purchase decorations
Expected on Apr 10
Purchase tableware
Expected on Apr 10
Purchase party favors
Expected on Apr 10
Plan party activities
Expected on Apr 15
Draft guest list
Expected on Mar 20
Review Items
Mark as done and give feedback
Yohana